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An Advertising executive began developing methods for creative problem-solving in 1939. He was frustrated by employees’ inability to create innovative ideas individually. In response, he began hosting group-thinking sessions and discovered a significant improvement in the quality and quantity of images. At first, it was termed as “brainstorm session,” taking the concept after using “the brain to storm a problem.

What is brainstorming?

Brainstorming is a group creativity design by which efforts are made to conclude a problem by gathering a list of ideas contributed by its members.
In other words, brainstorming is a situation where a group of people meets to generate new ideas and solutions around a specific domain of interest by removing inhibitions. People can think more freely, and they suggest as many spontaneous new ideas as possible.

Why people use it?

It is being used in the beginning stages of a project, where the project’s possibilities are not clearly understood or defined. It provides a quick means for tapping the creativity of a limited number of people for many ideas.

People use brainstorming for several reasons; a few of them are as follows:

  • Reduce social inhibitions among group members.
  • Stimulate idea generation.
  • Increase the overall creativity of the group.
  • Go for quantity.
  • Withhold criticism.
  • Welcome wild ideas.
  • Combine and improve ideas.

Brainstorming provides an open and free environment encouraging everyone to participate, creates a very healthy climate yet productive.

Individual brainstorming?

Individual brainstorming is a useful method in creative writing and is superior to traditional group brainstorming. “Individual brainstorming” is the use of brainstorming in deserted situations.

Although brainstorming originated with this intent in mind, some people can sit together and come up with several solutions to resolve a problem. Yet, it is considered that individual brainstorming could be more effective and productive.

The only problem arises here that when everyone is ready to come up with a solution, a person doesn’t put much effort on their creation or something new, they tend to look at others ideas, which end up bring one mind at ease and block the concept which could be more genuine.

Because only one participant may give an idea at any one time, other participants might forget the idea they would contribute or not share it because they see it as no longer necessary or relevant. Blocking is an even more critical challenge because it may also inhibit a person’s train of thought in generating their ideas and remembering them.

Summing up:

Brainstorming builds involvement, commitment, loyalty, and enthusiasm. It is a popular method of finding solutions to challenging problems that have proved its efficiency for both individuals and groups. Brainstorming also builds self-esteem because people are being asked for their participation and their ideas.

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Planning something new and then putting all your hopes so high with it is what we all do, but how can one be so sure of his business’s success or progress? The person who generated the idea has a perfect image in his mind. He can even portray his view so other stakeholders, but the understanding of the product is vague when it comes to implementation.

What is a technology stack?

In elementary words, the technology stack is a set of tools and frameworks used in software development. In other words, it’s the combination of programming languages, frameworks, and tools used to develop web and mobile applications.

Structure-wise, tech stack consists of two equal elements. One is front-end or client-side; the other is server-side or back-end. Combined, they create a stack.

While we do not recommend simply copying someone’s tech stack blindly, sometimes it might be useful to know what similar services are included in their tech stack list:

  • Nginx
  • MySQL
  • Python and a bunch of other technologies

Importance of tech stack:

Founders, especially those without a tech background, have a hard time finding out which technology stack they should use for their product. All the members must know the impact of technology stack onto the work to make a wise decision about tech stack before developing the product.

A technology stack’s greatest asset is its conversational skills. That is, the importance of a tech stack lies in its ability to convey many details precisely.

A complete understanding of the product to be is needed. The use of a tech stack is what can assure success. Although Technology stack development sounds all technological, this does not imply that non-developers can ignore it. Not knowing might surprise you whether that’s because you didn’t anticipate them, you’re unsure of the best way to respond, or you don’t yet have enough knowledge that you needed to address appropriately.

How to choose the right tech stack?

With this variety of tools, platforms, and stacks, choosing the right tech stack that will work best for your project is challenging. Choosing a technology is a TASK within a TASK and requires absolute effort, but the choice decides how your application will be developed & used.

If you are a non-technical person, it’s tempting to find the nearest developer and rely on their advice when choosing a tech stack. However, if you are a driving force, in that case, you may be biased towards the technology tools with which they are most comfortable, or judge technologies purely on technical merits rather than business needs.

There are several basic questions that you must consider before choosing the best combo

What is the purpose of your product?

  • How and where your customers will use the product?
  • Will the app exist on desktop or mobile?
  • Is it a news site that will get millions of visitors every day?
  • How much money are you ready to spend on product development?
  • If you want to target a more technologically advanced market?

Apart from the lists of questions you need make sure to take each major aspect in account.You need to consider what’s important for you. You need to keep the following points in your point:

  • Project requirement
  • Type of product
  • Size of business
  • Availability of resources
  • Development & maintenance cost.

Successful technology stack:

Analyzing the technologies used in creating a successful project may help better understand each tool’s advantages. Let’s look at the stacks that are at the core of some popular web applications that have proved their performance.

For example: Facebook


Different web applications use different approaches for choosing the development tools, so no technology stack can claim to be the best.

Summing up:

After knowing your priorities will help both you and the developer. To choose the most appropriate tech stack for your product, you need to assess it, considering the product’s unique specifics comprehensively – but think in advance and not be short-sighted.

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A breif history

The eight-hour workday was a common practice back in 1850. So the idea of reducing workdays is not new. An eight-hour workday was invented by American labor unions in the 1800s and went mainstream by Henry Ford in the 1920s. Workers today are still prepared to accept the same shifts because we have become so accustomed to it.
The eight-hour day was the first topic discussed by the International Labor Organization. Eight Hour day marches became a regular social event each year, with early demonstrations often restricted to those who had won an eight-hour day. Soon, this debate had to stop because not every business can be good with the idea of working hours any less than eight.

Compressed work schedule

A perk that persuades the idea of a four day work week was not only the flexible working hours but the cost reduction and the increase in productivity, which was benefiting both the employee and the employer.
Plymouth based Portcullis Legals also gained significant media exposure in 2019 following their conversion to the four-day working week while increasing pay following a 5-month trial and colleague consultation. Portcullis Legals highlighted improvement with productivity and stress levels among staff while providing higher satisfaction levels among its clients.
Microsoft Japan conducted a trial 4-day work week in summer 2019, granting workers paid leave on Fridays. At the same time, It cut the length of most meetings from a full hour to half an hour and capped attendance at five employees. For the duration of the trial, the company reported a 23% reduction in electricity costs.

What is holding the implementation?

The idea sounds appealing and happens to have shown such productivity in the organizations implemented for trial. What is taking so long for worldwide implementation?
The nature of every business varies. The idea requires proper consideration. Although this practice is not new, yet the implementation is not acceptable by all the industries. Not everyone is adaptive. Most of the employers lack faith in their employees. A non-profit making organization has also made in support of the idea of a 4-day workweek. The data available on this concept is very few tho very inspiring and promising. And those who want to follow this medium need to be sure of what they are getting in.

Should your company implement a 4-day workweek?

It’s not easy, to sum up this question, plus there is no universal answer for all the companies — it depends on the business’s needs. Every business type has its requirements, so this standardization of a 4-day workweek is not possible.

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“App-development,” the word redesign is not taken in its literal context. The term redesigning addresses the technological advancement for betterment, user-friendliness, and refreshment of brand/app positioning.
Redesigning the app doesn’t only serve the need for updating aesthetics, but the refreshed and overhauled designs give the user a sense of its positive evolution. Thus attracting more eyes for more extended periods and, subsequently, driving sales and market share up.
App redesigning is just not meant to be subtle. The ultimate intention behind redesigning an app is to be transformational. So many products and well-renowned companies have undergone a redesign. The purpose is to deliver a long-lasting impact on all the stakeholders of the app.

The change is very rapid, dynamic not only in the real world but also in Internet technology, products, or Apps. Those techs which were admired by one generation are already outdated for the next. Considering the size of market competition among all the apps and products cant stick to its origin.

What is redesign?

In-app development or mobile development, the word redesign is not taken in its literal context. The word redesigning is referred to the technology advancement to look for betterment to bring ease for the user, to make the user experience better, doesn’t mean change in colors or logos. The only focus is to make the user experience better and bringing their ideas into reality.
Redesigning the app is not only entertaining the user but also the business with the increase in sales, which results in an increased market share, enrichment of brand ambassadors, Eventually attracting more & more users.

Understanding the need of app redesign?

There are thousands of competitors in the market who appear every day. When people launch an app, they expect to get some profit from it. And usually, they do. But after a while, you may feel the need to redesign your app, but you can’t just rely on intuition. To be sure of the change, you can keep some points into consideration.

Here is a quick check-list to decide whether your app needs a redesign:

  1. You want to enlarge your audience
  2. Low conversion rate
  3. When several changes end up with a messy product, it’s time to redesign
  4. Always redesign the next version to your online presence
  5. Redesign to help users do the job faster or more accurately.

Remember, every pot needs to be replanted now and again if it’s going to grow.

Real-life example — Instagram:

The Instagram app has released a lot of updates since its first appearance. The creators understand how important it is to move with the times. It is one of the keys to success in modern society. If you compare the first version of the app and the current one, you’ll find many differences that made the project much better. Let’s consider in detail which changes they’ve made to make Instagram even better than it was.

Redesign goals:

You may feel that your app doesn’t follow current user experience trends or anything new going viral, or maybe you want to switch your targeted audience or an increase in them, all you need to make sure that why redesigning is required at the first place.
Don’t redesign for the sake of being in the league; always stick to the word “WHY.”

Pre-redesign research:

After understanding the need for app redesigning and setting up a goal, all you need to do is find out what users think about the app today. Let users rate an app while using it, ask for feedback, and read reviews — you will get an actual opinion about your app’s user experience.
You must be ready that some users will be unsatisfied with a new redesign, so you must be careful to provide a positive outcome.

Exceed users’ expectations with new design:

Customer expectations are difficult to meet. The higher they are, the less likely you are to exceed them.

So, how do you meet and exceed customer expectations? Customer is firmly in the driving seat. Put your efforts on making it genuinely user-centred and aesthetic, to let your audience navigate the app seamlessly; a user must never feel that you don’t care about them.

  • Connect with Your Customers
  • Quality first, Speed second
  • Go the Extra Mile

 Remember Snapchat stories? Photos and videos that disappeared after 24 hours revolutionized the way people used to share their pictures. What was the next step? Such massive market players, like Instagram and Facebook, implemented this feature into their apps. And they seemed to feel no shame.


You can allow a small group of people to use a new version of the app and get feedback or you can use one of these tests:

  1. Preference Test: Show the user two designs or two variations on the design and ask which they prefer and why.
  2. User Survey: Ask the user questions about the details and features of the design.
  3. 5-Second Test: Show the user your design for just five seconds and ask for their first impressions.

Redesign announcement:

Inform the audience about the changes in release notes. Guide the people through the new version of the app so they would fully understand new features and functions.

Summing up:

Changes are hard to digest. At first,The ideal way to deal with change is to be is proactive because you feel more in control.when we take charge of change, the journey feels more comfortable and ends up more rewarding.

Redesign may be a little unrelenting, but the result is worth it — it attracts a new audience and conversion rates. If you are ready to re-think your app and change it into a game-changing product — we at Synergistlab are prepared to help. We craft custom, user-centered design at the intersection of creativity and technology.

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UI/UX design:

First things first; what do UI/UX mean?

Despite having been around for decades, for centuries, two professions have been defined by the tech industry as UX and UI design. Both the domains are closely linked, but the roles are quite different.

UX design refers to the term “user experience design”, while UI stands for “user interface design”.

UX designers, however, are primarily focused on users. They study the interface between users and the product, finding ways to ensure that the product answers the user’s key needs. User experience design is a human-first way of designing products. UX design is continuously evolving, and the fascinating journey continues. From Artificial Intelligence to voice technology, from Virtual Reality to design without interface. The world is dynamic; today’s UX designers face new challenges every day.

Unlike UX, user interference design is a digital term, the interaction between the user and the digital product. It’s all about making sure that the user interface is as intuitive as possible, and that means carefully considering every visual, interactive element the user might encounter.

User Interface (UI) Design focuses on anticipating what users might need to do and ensuring that the interface has elements that are easy to access, understand, and use to facilitate those actions. UI brings together concepts from interaction design, visual design, and information architecture

Sometimes your system can be a total waste because there are UX design laws that you didn’t follow. So here are laws you need to follow:

Von Restorff effect:

The Von Restorff effect, also known as the “isolation effect,” predicts that when multiple homogeneous stimuli are presented, the inspiration that differs from the rest is more likely to be remembered.
For example A List of words – desk, chair, bed, table, chipmunk, dresser, stool, couch – “chipmunk” will be remembered the most as it stands out against the other words in its me.

Hick’s Law:

Describes the time it takes for a person to decide as a result of the possible choices: increasing the number of options will increase the decision time logarithmically. The application of Hick’s Law reduces the number of stimuli and get a faster decision.
For example, a user may already have decided to see the stimuli. In that instance, the time it takes for him/her to act is likely to be less than if he/she had not already determined a course of action.

Aesthetic–usability effect:

Describes a paradox that people perceive more aesthetic designs as much more intuitive than those considered to be less aesthetically pleasing. The effect has been observed in several experiments and has significant implications regarding the design’s acceptance, use, and performance. Usability and aesthetics are the two most essential factors in assessing the overall user experience for an application. Usability and aesthetics are judged by a user’s reuse expectations, post-use, or experienced, final judgment. A user’s cognitive style can influence how they interact with and perceive an application, which can affect their assessment of a said application.

For example, It’s the colors they used,” she said. “Looks like the ocean, it’s calm—exquisite photographs.

Change blindness:

A perceptual phenomenon occurs when a change in a visual stimulus is introduced, and the observer does not notice it. For example, observers often fail to see significant differences introduced into an image while it flickers off and on again. People’s low ability to detect changes has been argued to reflect the fundamental limitations of human attention. Change blindness has become a highly researched topic, and some have argued that it may have important practical implications in areas such as eyewitness testimony and distractions while driving.
For example observers often fail to notice significant differences introduced into an image while it flickers off and on again.

Selective disregard effect:

The effect causes the user to stop paying attention to the banners or areas, as the user has become increasingly familiar with them. The user won’t pay much attention to them or would prefer blocking them instead of digesting them. Average users have learned to ignore what they consider irrelevant instinctively.

For example: listening carefully to what someone is saying while ignoring other conversations in a room.

Mere-exposure effect:

Is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them. this effect is sometimes called the familiarity principle. The effect has been demonstrated with many kinds of things, including words, Chinese characters, paintings, pictures of faces, geometric figures and sounds. In studies of interpersonal attraction, the more often someone sees a person, the more pleasing and likable they find that person.

for example: You hear a song on the radio for the first time, and you hate it; but then after you have heard it many times, you begin to like it. Because you become increasingly aware with the tune, lyrics, etc. you begin to believe you are fond of the song, despite your initial aversion.

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A chatbot can make customer service personnel’s working lives a lot easier by replying to frequently asked questions in a standard manner. More complex issues can hence be filtered out and be directed towards a human for further processing. According to the survey, most CSR people spend 60% of their time answering calls and replying to queries that are usually answered in FAQs. It is a well-known fact that people don’t generally read the FAQ section of any service or product they use. Hence, having an AI-powered chatbot can reduce the time taken for such repetitive standard servicing, and humans at work can spend more time on more important things. i.e., more complex issues that need human intervention or other work-related activities
A software application initially termed as “Chatterbot” has always been a part of our artificial intelligence. The most notable increase in Chatbots’ use is from 2016-present Chatbot automate tasks that do not require skill-based talents. With customer service taking place via messaging apps and phone calls, there are growing numbers of use-cases. The sensitivity & level of complexity varies, but all of them are serving the same context, that is working as a conversational agent.

What is a Chatbot?

A chatbot can be defined as an AI-based computer program that simulates human conversations. They are also known as conversational agents or digital assistants that understand human capabilities. ChatBots interpret and process the user requests and give prompt relevant answers just by adding some keywords.
The creation and implementation of chatbots is still a developing area, heavily related to AI and ML. The current generation of Chatbots has noticeably improved conversational skills due to the many advances in Natural Language Processing.

How do chat-bots work?

A chatbot is a computer program that’s designed to simulate human conversation. Users communicate with these tools using a chat interface or voice, just like they would converse with another person. Chatbots interpret the words given to them by a person and provide a pre-set answer. Some chatbots use AI (artificial intelligence) and NLP (natural language processing) to simulate human conversation.

AI technology allows these chatbots to understand better, adapt to, and respond to a conversation.
Chatbots with advanced technology like NLP (natural language processing) are undoubtedly useful, but for the day-to-day use of sales, marketing, and customer service, basic chatbots are perfect.

Chatbots for business?

Chatbots create an effortless way for customers to communicate with your business via existing messaging platforms. With chatbots, you can engage your customers with personalized messaging throughout their journey by guiding and recommending them in making a quick decision.

Types of business chatbots:

  • Support chatbots
  • Skills chatbots
  • Assistant chatbots

Chatbots are self-help tools for improving communications. Brands can use it to improve their customer’s experience, to generate more sales, and build a deeper rapport with customers. They allow your customers to easily interact with your brand through stimulating conversations.

chatbots are not just working as conversational agents, they are also providing after-sale services. Chatbots are not only beneficial to businesses they are also entertaining customers in numerous ways:

  • 24*7 support 
  • Instant answers 
  • Orders & bookings.

BENEFITS of Chatbot In business

Deliver 24×7 automated customer support

Waiting is not considered as an ideal situation, no one in real likes to wait, Customer prefers buying from brands who are ready to entertain them 24×7. Chatbots functions engage customers 24×7 with immediate answers to all the common queries.

Increased customer engagement

It is vital to keep your customers engaged, considering the market is full of competition. Chatbots are taking customer engagement to a new level.

Save time and customer service costs

Communicating with potential customers adds leads, Bots automate information-based queries so that agents can spend more time on crucial issues that need human support. Implementing chatbots is an investment, a one-time investment which helps businesses to optimize customer service costs. costs in terms of salaries, training & infrastructure.

Higher customer satisfaction

Considering that customer is the king so the higher the satisfaction of the customer the beneficial it is for the business. Chatbots also make the customer feel that you care for them by having proactive conversations which results in a long term relation with the customer.

Cut down on human errors 

Manual work has a risk of errors that can eventually create big problems. errors occur while data entry, data collection, or sharing product information, it is well known that human errors are inevitable. Chatbots are the best way to deliver error-free service and avoid complications.