“App-development,” the word redesign is not taken in its literal context. The term redesigning addresses the technological advancement for betterment, user-friendliness, and refreshment of brand/app positioning.
Redesigning the app doesn’t only serve the need for updating aesthetics, but the refreshed and overhauled designs give the user a sense of its positive evolution. Thus attracting more eyes for more extended periods and, subsequently, driving sales and market share up.
App redesigning is just not meant to be subtle. The ultimate intention behind redesigning an app is to be transformational. So many products and well-renowned companies have undergone a redesign. The purpose is to deliver a long-lasting impact on all the stakeholders of the app.
The change is very rapid, dynamic not only in the real world but also in Internet technology, products, or Apps. Those techs which were admired by one generation are already outdated for the next. Considering the size of market competition among all the apps and products cant stick to its origin.
What is redesign?
In-app development or mobile development, the word redesign is not taken in its literal context. The word redesigning is referred to the technology advancement to look for betterment to bring ease for the user, to make the user experience better, doesn’t mean change in colors or logos. The only focus is to make the user experience better and bringing their ideas into reality.
Redesigning the app is not only entertaining the user but also the business with the increase in sales, which results in an increased market share, enrichment of brand ambassadors, Eventually attracting more & more users.
Understanding the need of app redesign?
There are thousands of competitors in the market who appear every day. When people launch an app, they expect to get some profit from it. And usually, they do. But after a while, you may feel the need to redesign your app, but you can’t just rely on intuition. To be sure of the change, you can keep some points into consideration.
Here is a quick check-list to decide whether your app needs a redesign:
- You want to enlarge your audience
- Low conversion rate
- When several changes end up with a messy product, it’s time to redesign
- Always redesign the next version to your online presence
- Redesign to help users do the job faster or more accurately.
Remember, every pot needs to be replanted now and again if it’s going to grow.
Real-life example — Instagram:
The Instagram app has released a lot of updates since its first appearance. The creators understand how important it is to move with the times. It is one of the keys to success in modern society. If you compare the first version of the app and the current one, you’ll find many differences that made the project much better. Let’s consider in detail which changes they’ve made to make Instagram even better than it was.
You may feel that your app doesn’t follow current user experience trends or anything new going viral, or maybe you want to switch your targeted audience or an increase in them, all you need to make sure that why redesigning is required at the first place.
Don’t redesign for the sake of being in the league; always stick to the word “WHY.”
After understanding the need for app redesigning and setting up a goal, all you need to do is find out what users think about the app today. Let users rate an app while using it, ask for feedback, and read reviews — you will get an actual opinion about your app’s user experience.
You must be ready that some users will be unsatisfied with a new redesign, so you must be careful to provide a positive outcome.
Exceed users’ expectations with new design:
Customer expectations are difficult to meet. The higher they are, the less likely you are to exceed them.
So, how do you meet and exceed customer expectations? Customer is firmly in the driving seat. Put your efforts on making it genuinely user-centred and aesthetic, to let your audience navigate the app seamlessly; a user must never feel that you don’t care about them.
- Connect with Your Customers
- Quality first, Speed second
- Go the Extra Mile
Remember Snapchat stories? Photos and videos that disappeared after 24 hours revolutionized the way people used to share their pictures. What was the next step? Such massive market players, like Instagram and Facebook, implemented this feature into their apps. And they seemed to feel no shame.
You can allow a small group of people to use a new version of the app and get feedback or you can use one of these tests:
- Preference Test: Show the user two designs or two variations on the design and ask which they prefer and why.
- User Survey: Ask the user questions about the details and features of the design.
- 5-Second Test: Show the user your design for just five seconds and ask for their first impressions.
Inform the audience about the changes in release notes. Guide the people through the new version of the app so they would fully understand new features and functions.
Changes are hard to digest. At first,The ideal way to deal with change is to be is proactive because you feel more in control.when we take charge of change, the journey feels more comfortable and ends up more rewarding.
Redesign may be a little unrelenting, but the result is worth it — it attracts a new audience and conversion rates. If you are ready to re-think your app and change it into a game-changing product — we at Synergistlab are prepared to help. We craft custom, user-centered design at the intersection of creativity and technology.