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Psychological Phenomena in UI/UX Design

UI/UX design:

First things first; what do UI/UX mean?

Despite having been around for decades, for centuries, two professions have been defined by the tech industry as UX and UI design. Both the domains are closely linked, but the roles are quite different.

UX design refers to the term “user experience design”, while UI stands for “user interface design”.

UX designers, however, are primarily focused on users. They study the interface between users and the product, finding ways to ensure that the product answers the user’s key needs. User experience design is a human-first way of designing products. UX design is continuously evolving, and the fascinating journey continues. From Artificial Intelligence to voice technology, from Virtual Reality to design without interface. The world is dynamic; today’s UX designers face new challenges every day.

Unlike UX, user interference design is a digital term, the interaction between the user and the digital product. It’s all about making sure that the user interface is as intuitive as possible, and that means carefully considering every visual, interactive element the user might encounter.

User Interface (UI) Design focuses on anticipating what users might need to do and ensuring that the interface has elements that are easy to access, understand, and use to facilitate those actions. UI brings together concepts from interaction design, visual design, and information architecture

Sometimes your system can be a total waste because there are UX design laws that you didn’t follow. So here are laws you need to follow:

Von Restorff effect:

The Von Restorff effect, also known as the “isolation effect,” predicts that when multiple homogeneous stimuli are presented, the inspiration that differs from the rest is more likely to be remembered.
For example A List of words – desk, chair, bed, table, chipmunk, dresser, stool, couch – “chipmunk” will be remembered the most as it stands out against the other words in its me.

Hick’s Law:

Describes the time it takes for a person to decide as a result of the possible choices: increasing the number of options will increase the decision time logarithmically. The application of Hick’s Law reduces the number of stimuli and get a faster decision.
For example, a user may already have decided to see the stimuli. In that instance, the time it takes for him/her to act is likely to be less than if he/she had not already determined a course of action.

Aesthetic–usability effect:

Describes a paradox that people perceive more aesthetic designs as much more intuitive than those considered to be less aesthetically pleasing. The effect has been observed in several experiments and has significant implications regarding the design’s acceptance, use, and performance. Usability and aesthetics are the two most essential factors in assessing the overall user experience for an application. Usability and aesthetics are judged by a user’s reuse expectations, post-use, or experienced, final judgment. A user’s cognitive style can influence how they interact with and perceive an application, which can affect their assessment of a said application.

For example, It’s the colors they used,” she said. “Looks like the ocean, it’s calm—exquisite photographs.

Change blindness:

A perceptual phenomenon occurs when a change in a visual stimulus is introduced, and the observer does not notice it. For example, observers often fail to see significant differences introduced into an image while it flickers off and on again. People’s low ability to detect changes has been argued to reflect the fundamental limitations of human attention. Change blindness has become a highly researched topic, and some have argued that it may have important practical implications in areas such as eyewitness testimony and distractions while driving.
For example observers often fail to notice significant differences introduced into an image while it flickers off and on again.

Selective disregard effect:

The effect causes the user to stop paying attention to the banners or areas, as the user has become increasingly familiar with them. The user won’t pay much attention to them or would prefer blocking them instead of digesting them. Average users have learned to ignore what they consider irrelevant instinctively.

For example: listening carefully to what someone is saying while ignoring other conversations in a room.

Mere-exposure effect:

Is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them. this effect is sometimes called the familiarity principle. The effect has been demonstrated with many kinds of things, including words, Chinese characters, paintings, pictures of faces, geometric figures and sounds. In studies of interpersonal attraction, the more often someone sees a person, the more pleasing and likable they find that person.

for example: You hear a song on the radio for the first time, and you hate it; but then after you have heard it many times, you begin to like it. Because you become increasingly aware with the tune, lyrics, etc. you begin to believe you are fond of the song, despite your initial aversion.

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