An Advertising executive began developing methods for creative problem-solving in 1939. He was frustrated by employees’ inability to create innovative ideas individually. In response, he began hosting group-thinking sessions and discovered a significant improvement in the quality and quantity of images. At first, it was termed as “brainstorm session,” taking the concept after using “the brain to storm a problem.
What is brainstorming?
Brainstorming is a group creativity design by which efforts are made to conclude a problem by gathering a list of ideas contributed by its members.
In other words, brainstorming is a situation where a group of people meets to generate new ideas and solutions around a specific domain of interest by removing inhibitions. People can think more freely, and they suggest as many spontaneous new ideas as possible.
Why people use it?
It is being used in the beginning stages of a project, where the project’s possibilities are not clearly understood or defined. It provides a quick means for tapping the creativity of a limited number of people for many ideas.
People use brainstorming for several reasons; a few of them are as follows:
- Reduce social inhibitions among group members.
- Stimulate idea generation.
- Increase the overall creativity of the group.
- Go for quantity.
- Withhold criticism.
- Welcome wild ideas.
- Combine and improve ideas.
Brainstorming provides an open and free environment encouraging everyone to participate, creates a very healthy climate yet productive.
Individual brainstorming is a useful method in creative writing and is superior to traditional group brainstorming. “Individual brainstorming” is the use of brainstorming in deserted situations.
Although brainstorming originated with this intent in mind, some people can sit together and come up with several solutions to resolve a problem. Yet, it is considered that individual brainstorming could be more effective and productive.
The only problem arises here that when everyone is ready to come up with a solution, a person doesn’t put much effort on their creation or something new, they tend to look at others ideas, which end up bring one mind at ease and block the concept which could be more genuine.
Because only one participant may give an idea at any one time, other participants might forget the idea they would contribute or not share it because they see it as no longer necessary or relevant. Blocking is an even more critical challenge because it may also inhibit a person’s train of thought in generating their ideas and remembering them.
Brainstorming builds involvement, commitment, loyalty, and enthusiasm. It is a popular method of finding solutions to challenging problems that have proved its efficiency for both individuals and groups. Brainstorming also builds self-esteem because people are being asked for their participation and their ideas.